Flagship · 11 weeks
Signal Architecture
The grammar of events, identity, funnels, and the few charts a product room can actually keep.
Open the syllabusProgrammes
Five rooms, one flagship.
Each programme is a complete piece of App Analytics, not a module farm. Only Signal Architecture is written out in full; the others are offered by enquiry for a later table or a Conservatory desk.
Salon · 6 weeks
Event Taxonomy for Product Rooms
How a team writes, owns, and retires names so the dictionary does not rot between releases.
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Salon · 4 weeks
Retention as Narrative
Cohort curves as plots: where they bend, who left, and which week is flattering you.
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Salon · 5 weeks
Experiment Hygiene
Guardrails for App Analytics when a test is running: exposure events, leftover flags, and the urge to peek.
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Salon · 4 weeks
Mobile Funnel Forensics
Deep links, backgrounding, and the peculiar ways a phone lies about a completed step.
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Companion
The House Taxonomy
A public sketch of how we group events before a cohort ever opens a vendor.
Read the sketch