Knowle · United Kingdom
Measure with manners.
App Analytics is treated here as a literary problem as much as a technical one: name the events you can defend, then leave the rest of the product in peace.
Sit with the flagship programme
Flagship
Signal Architecture
Eleven weeks on the grammar of events, identity, and the few charts a product room actually needs.
The programme does not tour vendor buttons. It builds a ledger you can keep when the interface changes, the team changes, or the app is rebuilt around a new navigation.
Read the syllabusFrom the tables
Voices, not slogans
“The Event Grammar week forced us to delete forty-two properties we had been collecting out of nerves. The app felt lighter; so did the stand-up.”
I came for dashboards and left with a naming convention I still argue about in pull requests. That is not a complaint.
“Useful, though the Thursday seminars ran long if you were travelling from outside Devon. The written notes were the part I kept.”
What is taught
A small set of habits, practised until they hold.
Name only what you will defend
App Analytics fails first in the dictionary. We write event names as if a stranger will inherit them in eighteen months, because they will.
Keep identity modest
Sessions, users, and devices are three stories. Mixing them produces a chart that looks decisive and means almost nothing.
Read retention as a narrative
A cohort curve is a plot, not a score. We teach how to annotate the bend rather than celebrate a single percentage.
Leave the product some silence
Over-instrumentation is a form of vanity. The house rule is simple: if the event cannot change a decision, it does not ship.
Journal
Recent notes
Naming events without regret
A convention that survives a redesign, a new PM, and a weekend of panic instrumentation.
Why DAU is a poor compass
Daily active users flatter the board and starve the people who actually ship.
Cohort charts that explain churn
How to annotate a retention curve so the room stops arguing about the axes.
Correspondence
Write if the house sounds like the right kind of quiet.
Places on the next Cohort Table are offered after a short note, not a funnel. Tell us what you are measuring and what you no longer believe.
Open a letter